TouchLink® TouchLink®
TouchLink® is a communication enabled zipper that allows brands to communicate with their customers, and for customers to access product information and new functionalities.
Circularity / eases garment end of life sortingIncreases consumer connectivity of the brandEmpowers new customer experiencesHelps enable garment resaleProduct Information is permanently encodedPowered by Near Field Communication (NFC) technology, TouchLink® serves as an access point to the internet when touched by a smartphone. The passive NFC technology is encased in a durable molded TPU zipper pull designed to handle the abuses of everyday living. Built to endure a lifetime of laundering, severe weather, and rugged use the technology is always on, has no moving parts and requires no power source.
With TouchLink® the possibilities are endless. From deeper customer connections, to supporting the emerging resale market, simplifying management of garment rental programs, and supporting a vast range of possibilities with garment circularity.
TouchLink® possibilities are limited only by imagination.
*TPU = Thermoplastic polyurethane
Features
The “always on” passive NFC technology requires no power source
Use of key digital technology accessible by smartphone
NFC allows communications between two electronic devices over a distance of 4cm or less
Product materials and country of origin information is permanently encoded
Allows a brand to stay connected with its customers after purchase of the garment
Data encoded in the TouchLink® NFC is secured with 32-bit password protection
Eliminates the need for hangtags; product information is accessible to customers with the touch of a smartphone
TouchLink® is available with AquaGuard® and many of our other products.
Applications
Sportswear
Jackets
Bags
Kids wear
Leisurewear
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